The famous house of cosmetic Nivea rejected the presence of Rihanna as the new muse of the brand.  Next year in fact, Nivea will celebrate its 100 years and, as the proposal to use Rihanna as the face of the brand came out, Stefan Heidenreich said “I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability”.

The problem is in the old choose made by the Nivea team thatthought that the singerwas a perfect ambassador for the brand. Stay tuned!

Ivan Allegranti